The industry dried up as they tried to compete with the newest streaming platform.
#LYRICAL LEMONADE CHICAGO 2019 TV#
As streaming services like Netflix, Hulu, and Amazon Prime entered the picture, cable TV use dwindled alongside the music video market.
Simply put, not as many people have the desire to watch music videos anymore, whether it be because of accessibility or the lack of good content.
In the early 2000, MTV was the go-to for getting your music video fix, but as the years have passed the showing of music videos has been reduced to YouTube and Instagram ads. Even in the early days, MTV was known for walking the line of boundaries, one famous example being the airing of Madonna’s scandalous “Like a Prayer” video. In the summer of 1981, MTV debuted on air for the first time ever with the Buggles’s Hit “Video Killed the Radio Star,” and the art of music videos was introduced to America.
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